OUR STRATEGY is to provide premium service to every client
The Colorado Department of Real Estate requires all agents to provide certain minimum services to every client. While I won’t list every one of them here, they don’t really relate to marketing. Rather those services are more closely related to confidentiality, fiduciary, honesty, reasonable skill and care, among others. I’ll provide the full list as part of our Agency Agreement, or if you prefer I can send you a copy.
The reason that I mention this is that many Real Estate Agents consider the items on that list as sufficient, and advertise themselves as Full-Service Agents. Seriously.
So let me just state that yes, we provide everything on that list as a most basic starting point. Then we add a whole bunch more for every Listing:
Research Ownership and encumbrances
- We use our Title Company partners to investigate the ownership history of the property to make certain there are no hidden liens against the property that would interrupt the sale and cause unintended delays.
We protect your property
Most agents in the Denver area use cheap hardware store lockboxes that have a fixed combination code. These are inherently unsafe because it’s very easy for a bad actor to steal the code and come back later and ransack the house…or worse. I can show you how they do it.
We use bluetooth-enabled electronic lockboxes that dynamically change the code for every showing. It is virtually impossible to crack the code.
Professional HDR Photography
Most people start their home search on the Internet. They scan a page full of pictures looking for something that catches their eye. We only use experienced professional real estate photographers who understand composition, presentation, and exposure. Never settle for less. These photos are your homes’ first impression, and you never get a second chance to make a first impression.
Our photographer will spend anywhere from an hour to 2 hours photographing every aspect of your home so that prospective buyers will be able to tour your home online before they ever even set foot inside your home.
Your home will have its own website PAGES
- These pages will have detailed information about your home to help the buyers make their decision. It will have its own virtual tour presentation as well as the HDR photographs. Our media advertising will drive potential homebuyers directly to your listing.
Your home’s listing will be published to all major real estate sites on the internet
- We won’t hold back. We know where people are looking for homes. We want as many eyes as possible to see your home, quickly. Yes, it will be on Zillow also.
Showing appointments WILL be scheduled through a centralized showing service. And showings will be by appointment only. No surprise visitors.
Showingtime is the centralized service in use here in the Denver area. Showingtime validates the state license of everyone who requests a showing, makes certain that there are no overlapping showings, informs the showing agent of any specific instructions that you, the seller, require, and prompts the showing agent for feedback afterwards.
Showingtime also creates and dispenses the dynamic lockbox codes for our Sentrilock electronic lockboxes. We use bluetooth-enabled electronic lockboxes that dynamically change the code for every showing. It is virtually impossible to crack the code.
Full-time transaction coordination and communication
The real estate transaction consists of dozens. sometimes over 100, of activities that must be performed in specific sequences. In most cases these activities are dependent on previous activities, and sometimes additional activities can be introduced into the plan based on the results of a previous activity.
Most of these activities are executed by myself, members of my team, or the buyer’s team. Some activities are your responsibility. Don’t worry though. We will let you know well in advance when you need to do something, and we will show you the complete end-to-end sequence of activities and milestones.
We will be in regular communication with you so that you always know the status of the transaction, what has happened, and what will be happening.
We are trained and certified real estate negotiators. Selling or buying a home isn’t just about price. It’s also about scheduled dates, contingencies, inspections, inspection resolutions, concessions, offers and counter-offers, inclusions, exclusions, post-closing agreements, who pays for what, appraisal objections, loan conditions, possession, and potential contract amendments.
Each of these items is a point of negotiation, and could cause major or minor changes to the sequence of activities, or even new activities, in the transaction.
Yes, they can cause angst, but it would be very unusual to encounter something that we haven’t seen before.
- Our Marketing and Design departments create compelling copy that is specifically meant for posting to social media. Clicking or tapping on the ad will link directly back to your property’s listing. It will also generate a Facebook tracking pixel that we can use for followup.
Professionally Designed Print Materials
- Even in this digital age, print lives on. Once again, our Marketing and Design departments create compelling copy that is specifically meant for distribution to prospective buyers, to neighbors, to Open House attendees, or to any interested party.
Open House Events
With your agreement and permission, Fathom Realty brokers will host Open House events to attract the buying public.
But we don’t just put a sign out and hope someone will show up. We are much more strategic than that.
We plan and publicize. The first Open House day, usually on a Thursday or Friday will be for Realtors only. The intent is to familiarize local real estate agents with your home so that they can compare your home’s attributes with their specific buyer’s needs and desires.
Then, on the weekend, after publicizing to the neighbors and to the general public via social media, MLS, and other advertising, our Fathom Realty agents will be hosting and presenting to the public.
Our Marketing and Design departments will have been involved in the creation of copy specifically for the Open House.
In addition to what you can see above, I also have a checklist of 28 items that we manage so that your transaction is as smooth and worry free as possible.
- I won’t detail them here, but we can review them when we meet to get your home listed for sale.
This list shows you what we provide for every one of our seller’s listings.
SellSmart Inclusions and Options
|Research chain of title and encumbrances|
|Install secure electronic lockbox|
|Professional HDR photography|
|Home Warranty coverage while listed|
|Listing published to all major real estate websites|
|Showings by appointment only|
|Full time transaction coordination|
|Certified Negotiation Expert working for you|
|Open houses if desired|
|Social media advertising|
|Professionally designed print marketing materials|
|Professional staging consultation|
|Professional Pre-listing Inspection|
|Single property website|
|Narrated video tour|
|Drone photography if appropriate|
|Tour and video published to YouTube|
|Coming Soon preview ads to W+M websites|
|Photo ready surface clean and vacuum|
|Buy your next home before selling your current home using the Knock Home Swap....|
|.... Knock will pre-qualify your current home and issue a pre-approval|
|.... Buy your next home, using the pre-approval, and move in, paying only one mortgage|
|.... Get your old house ready to sell (clean, fix-up, etc). Knock will advance up to $35,000 for fix-up expenses|
|.... Sell your old house...take as long as 6 months to do it. Pay Knock with the proceeds and keep the rest.|
|4.5%||5.5%||6% plus Knock fee of 2%|
We don’t just list your property and hope for a buyer. The entire marketing selling process is a project, and is deserving of project management tools.
This is where my many years of experience as a project management professional come into play. Before I entered the real estate profession I managed large-scale computer system projects. This experience lent itself naturally to the execution of residential real estate sales systems.
Additionally, my experience as a pilot made me a firm believer in checklists. I use checklists in every real estate transaction to make certain that nothing is missed. After all, a typical real estate transaction can have hundreds of discrete steps that must be completed in the proper sequence.
Did I mention that we will never lock you into a long-term listing contract. Our listing agreements can be cancelled at any time after the first 30 days as long as someone has not made a legitimate verifiable offer to purchase your home.
Curious about what your home might be worth to a buyer?
The housing market is changing rapidly. Home values have been going up due to increased demand by homebuyers. But the increases have been tempered by the rise in interest rates, so the valuations have become a moving target. Our affiliation with Homebot can provide you with a monthly update on your home’s approximate valuation as well as other pertinent information updates relating to your home. It’s free, there is no obligation, and we won’t call you unless you contact us first.It’s always interesting to know what the current market value of your home is, even if you have no intent to sell.
So, is it time to get the answer?
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